Interview: How Scent Is Set To Revolutionize The Customer Experience
In this interview, sensory design and fragrance expert Olivia Jezler shares her insight on the potential for scent, when integrated into retail design, to provide more meaningful and engaging...
View ArticleOp-Ed: The Rise Of The Discerning, Enabled Consumer Has Disrupted The Agency...
‘State of the Digital Nation’ series author and former ustwo owner Jules Ehrhardt explores how the era of the empowered consumer caught the ad industry off guard, prompting a crisis for the agency model
View ArticleDo You Know How To Show Up As A Purpose-Led Brand?
A roundup of strategies from PSFK's CX Playbook lay the foundation for brands looking to build purpose-driven campaigns, products and experiences that inspire consumer engagement and long-term loyalty
View ArticleHave You Cultivated A Customer Ecosystem That Creates Value?
Adding value beyond the checkout line to create authentic, trusting relationships with consumers is imperative for acquiring and sustaining customers in today's market
View ArticleUnderstanding The Key Drivers For Customer Experience Innovation
To attract consumers and cultivate a loyal following, brands need to adopt a value-driven approach to the customer experience
View ArticleInterview: An AR App That Enhances How Fans Connect To Their Favorite Musicians
Keith Lawler, co-founder of Firstage, explains how his AR app provides a type of on-demand experience for music fans to enjoy live performances while simultaneously generating revenue for the artist
View ArticleHow To Build Trust Into The Customer Experience
As more consumers seek out products that align with their values, brands need to commit to social impact and transparency in order to establish a trusting relationship with their audience
View ArticleOp-Ed: Why Brands Should Create ‘Invisible’ Experiences
Grey strategist Rogério Colantuono shares his takeaways from PSFK's CXI 2018 conference, advocating customer experiences that deliver maximum value while tech does its job in the background
View ArticleTeens Are Trading In Facebook For Platforms Like Snapchat And Instagram
The exodus began in 2015, aligned with the rise of YouTube, Instagram and Snapchat
View Article[New report] Exploring Augmented Reality’s Impact On Brand Engagement
This research paper explores how companies and brands are leveraging the mobile camera to enhance the customer experience. The following research identifies different ways that computer vision and AR...
View ArticleInterview: This Blockchain-Based Platform Lets Consumers Take Control Of...
CEO of SHOP John Wantz explains how his company is empowering everyday shoppers by letting them monetize their data while also helping brands foster direct relationships with customers
View ArticleBrand Innovation Tracker: June
Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)
View ArticleHumanability Pioneer: Christina Agapakis
In an interview with PSFK, working in collaboration with Verizon, Christina Agapakis reflects on how her work as Creative Director at Ginkgo Bioworks is helping us build a more equitable and...
View ArticleInterview: Second Life’s Creator On How Virtual Reality Can Help Foster...
In this interview, co-founder of High Fidelity Philip Rosedale discusses how his blockchain-based virtual reality platform enables new and improved ways for people to not only socialize but also...
View Article[New report] Engaging Families Around Wellness
This research paper explores best-in-class examples of how retailers are activating families on and offline to lead wellness oriented lives. The following research provides a look at how companies are...
View ArticlePioneer Of Humanability: Joy Youwakim
In an interview with PSFK in collaboration with Verizon, Joy Youwakim discusses how she is using technology for good in her work with growing produce on top of landfills, putting waste to use and...
View ArticleReaching Fashion & Beauty Shoppers At Home To Drive Them Along The...
Wearable items like makeup and apparel can be tricky to buy online, which is why brands are implementing tools like virtual try-ons via mobile or augmented reality to help build consumer confidence in...
View ArticleRetail Innovation Tracker: DTC Brands Challenge Majority Of Legacy Players
PSFK survey suggests that only a handful of legacy leaders get retail innovation right but most are at risk from next-gen DTC brands
View ArticlePioneer Of Humanability: Mike Stanley
In an interview with PSFK, working in collaboration with Verizon, Mike Stanley discusses how he is using technology for good in his work with Transit X, creating solar-powered pods that provide an...
View ArticleInterview: How An Online Fashion Brand Marshals AR To Enable Outdoor Shopping...
A senior exec at Outdoor Voices describes the DTC brand's mission to imbue an active lifestyle into its customers' shopping experience.
View Article